The Patent and Trademark Office recognized an aroma as a subject for trademark registration for the first time. in history It granted a trademark to the scent of a line of embroidery yarns and threads developed by Celia Clarke of Goleta, California. The yarn and thread were infused with the scent of plumeria blossoms. Clarke’s 1988 application was initially turned down on the grounds that the product’s fragrance did not qualify for a trademark. The ruling was overturned and the trademark was registered – trademark number 1639128 on March 26, 1991.
March 2, 2011 by